Growth Marketing Consultancy / Harare / Cape Town / Remote
Stop marketing
for attention.
Start marketing
for outcomes.
Matterstate builds and runs the strategy, paid media, and mobile campaigns that turn Zimbabwean and diaspora businesses into the obvious choice, measured in enrollments, appointments, property sales, bookings and revenue rather than likes.
// No decks. No jargon. A working plan within 48 hours.
The Problem
Your business is growing.
Your marketing hasn't caught up.
Most agencies serving Zimbabwean businesses sell followers, reach, and "engagement." Meanwhile your enrollment target, your show rate, your unit sales pipeline, the numbers that actually pay your staff, stay flat. Worse, half your real customers are living in Johannesburg, London, Toronto and Sydney, and nobody's building a funnel that speaks to them.
The Solution in 90 Seconds
Get your custom growth strategy.
Answer three quick questions. We'll tell you exactly where Matterstate fits and what a working strategy for your business could look like, before you ever get on a call.
Where do you need the most help right now?
// select one, you can adjust this with us later
Strategy
No clear plan, unclear budget, or you're not sure what's actually working.
PPC & Paid
Running ads but spend isn't translating into booked customers.
Mobile
Diaspora and local customers browsing on phones aren't converting.
Project Ownership
You need one team to fully own execution, not another vendor to manage.
Are you enquiring as a business, or on your own behalf?
// this changes the strategy questions we ask next
A business
School, clinic, developer, financial services firm, hospitality or professional practice.
Myself / a founder
Solo practitioner, founder-led business, or early-stage venture.
Where should we send your custom strategy?
// takes 20 seconds, no spam, ever
What's Included
Four pillars. One accountable team.
Every engagement is built around outcomes your finance team recognizes rather than platform metrics. Pick one pillar or hand us the whole growth function.
Strategy
- Market & competitor audit (local + diaspora)
- Channel mix and budget roadmap
- Conversion tracking & attribution setup
PPC & Paid Media
- Search, Shopping & UAC campaign builds
- Multi-currency, multi-market targeting
- Weekly optimization & reporting
Mobile
- Mobile UX and speed optimization
- App install & engagement campaigns
- WhatsApp & SMS conversion flows
Project Ownership
- Dedicated strategist as your growth lead
- Monthly board-ready reporting
- Full cross-channel execution
Representative Engagements
Outcomes we're proud to show.
A sample of the kind of work and results Matterstate delivers across property, education, healthcare and financial services.
Diaspora buyer pipeline for a new residential launch
Rebuilt the funnel around UK/SA/US-based buyers, with WhatsApp-first follow-up for site visits arranged remotely.
Term intake campaign across three enrollment cycles
Search and social campaigns tied directly to application starts, not just prospectus downloads.
Appointment booking funnel for a multi-branch clinic group
Mobile-first booking flow with automated reminders, cutting no-shows while lifting new-patient volume.
Qualified lead pipeline for a wealth management firm
Rebuilt paid search and LinkedIn targeting around high-intent investors across South Africa and the UK diaspora corridor.
To respect client confidentiality, we showcase a curated selection of our work. Additional verified case studies and client references are available upon request.
Who We Are
Built for businesses who measure marketing the way they measure everything else.
The name is the promise: we only report on what changes your state, more bookings, more enrollments, more revenue, not what sits in a vanity dashboard.
Matterstate was built on a simple frustration: agencies serving this region kept selling impressions to business owners who needed appointments, enrollments and sales.
We started as a two-person Google Ads shop working with a Cape Town food importer trying to reach both local buyers and the Zimbabwean diaspora market. The brief was blunt: stop reporting reach, start reporting revenue. That reframe is still the foundation of every account we run.
Today Matterstate works with property developers, private schools, healthcare providers, financial services firms and hospitality operators across Zimbabwe and the diaspora corridors of South Africa, the UK, Australia, Canada and the US. What hasn't changed is the standard: every campaign is tied to a number your finance team already tracks.
We're small by design. No account gets handed to a junior. No report gets sent without a strategist's name on it. That's the trade-off we ask you to make, and it's one our clients tell us they'd make again.
In Their Words
What it's like to work with us.
Questions
Before you reach out.
Yes, most of our clients serve both a local Zimbabwean market and a diaspora audience across South Africa, the UK, Australia, Canada and the US. We build campaigns and reporting around both from day one.
It's common, and it's the first thing we fix. We treat working conversion tracking as a hard prerequisite before any paid campaign launches. Otherwise you're optimizing blind and every report after that is guesswork.
From founder-led businesses spending a few hundred dollars a month to established groups with dedicated marketing teams. The strategy flow above routes you to the right starting point either way.
Most engagements move from discovery call to a costed roadmap within 48 hours, and into live campaigns within one to two weeks depending on tracking and creative readiness.
Access to your ad accounts (or we set them up), a clear picture of what a "won" customer looks like for you, and one point of contact on your side who can make decisions quickly.